We Make Air Travel Easier for Everyone
Improve your baggage service without changing your infrastructure.
Our AI technology is incredibly accurate. It can distinguish seemingly identical pieces of baggage and automatically match them to their rightful owner. It is the next-level solution to the air travel industry’s complex challenges, providing smarter boarding, more efficient use of cargo and overhead space, enhanced security, increased fraud prevention and more. Better yet, it can not only save you money but help you make more.
How It Works
When we receive an image via our API, no matter where along the journey it is captured, the BagsID Network is triggered. Our proprietary algorithm then classifies the baggage and applies business rules to match it to a registered image-set in our library with the highest probability. BagsID sends back metadata including origin, type, color, IATA classification, manufacturer and dimensions of the baggage.
Even if the item is damaged or its shape or appearance is slightly altered along the journey, through sophisticated business rules (such as your unique travel itinerary) our system can recognize, match it and learn from it. Most importantly, it uses linked data for tracking, tracing and reconciliation with the use of existing infrastructure and without expensive RFID tags. We know that not every trip goes as smoothly as planned –flights are delayed, baggage gets forgotten, any number of variables can impact successful delivery. Use existing airport services, such as our integration with World Tracer and lost-and-found systems, BagsID helps alleviate these hassles for airports, airlines and travelers alike.
Mission + Vision
Our Mission | No-Tag Bags
To make flying with baggage more reliable, convenient and efficient by empowering visual intelligence for those who travel with baggage. We believe nametags, barcode labels or RFID chip equipped tags on your baggage shouldn’t be necessary.
Our Vision | Better Air Travel for All
We envision air travel with freedom for (and from) baggage. With more reliable, efficient and trouble-free handling and tracking, we’re creating better experiences for airports, airlines, baggage handlers and passengers.
Our Clients & “Pilot” Projects
Our support crew and team of data scientists work around the clock to optimize how airports and airlines are able to offer a better service while reducing costs and increasing profits. We work closely with large and mid-size airports, baggage handling integrators, airlines and ground handlers.
Marlon van der Meer
“We are only at the very beginning of redefining the future of traveling with baggage. Computer vision and AI will prove crucial for airports and airlines, providing one secure, reliable and interoperable network for baggage identification. Visual AI will enable a more efficient and more comfortable user experience, along with the ability to comply with IATA 753, and other industry regulations and resolutions, at a fraction of the cost of RFID.”
Meet the Leadership Team
We are a team of experienced entrepreneurs, logistical experts, data-scientists, software architects, engineers, distributed system experts, and world-class coders bringing the power of deep learning and computer vision to airports and airlines. Each member has experience building and scaling multiple technology companies, projects and major implementations.
Eric-Paul Van Woerkom
Joost van Amstel
We Service Airports Around the World. So We Have Offices Around It, Too.
News + Views
Desiree Dekker is not just the center of our company, she’s the heart of it too. Officially the executive assistant to our CEO Marlon van der Meer, she helps manage all of our organizational and operational needs. From booking travel to the constant barrage of...
As part of our series on the passenger journey we take a look at the boarding process.
For Adrienne Denaro, creator of the BagsID brand voice and our Global Communications Director, the world is an exciting place full of beauty, history and amazing people.
As part of our series on the passenger journey we take a look at check-in and bag drop. So, the flight is booked, bags are packed and the journey to the airport is over, it’s now time to check-in. The airport experience can be stressful, especially if it is a...
As part of our series on the passenger journey we take a look at what needs to happen before an aircraft, and passengers can take-off.
Since the beginning of time, humankind has wanted to predict the future. Mediums, tarot card readers, psychic visionaries, palm readers – we’ve tried it all, and failed. There is no crystal ball, there is no way to peek ahead at what’s coming. Or is there? Enter the...
With millions of planes flying around the world each and every year, air travel is a large contributor to the climate crisis. In fact, before the pandemic, it was responsible for around 2.4% of total global emissions. That may seem a small percentage, but this share...
Since June 2018, all IATA members have to comply with a resolution on baggage tracking called Resolution 753. Airlines must track baggage at four key points in the baggage journey as follows: Passenger handover to airline Loading to the aircraft Delivery to the...
Airport of the Future & How It Will Have Baggage (the Good Kind).Our CEO and Founder Marlon van der Meer spoke at International Airport Review’s Airport of the Future event which took place online July 14-15, 2021. Find out how the way we travel will get smarter,...
For Richard Vandy, the past year has been quite extraordinary. When the pandemic hit, most people thought it would be just a few weeks or months. Eighteen months later, we’re still feeling it. It has been a period of challenge but also of opportunity, to reassess and...
Have Questions? We Have Answers.
In fact, here are some of our most common ones.
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Whatever your reason for reaching out, we look forward to hearing from you.