AMSTERDAM, The Netherlands – September 6th, 2022

BagsID today announced the appointment of Dave Bakker as Chief Executive Officer. Bakker has many years of experience in the aviation industry at SITA, having served previously as Senior Vice-President Global Services and as President for the European Region. Prior to that, Bakker has worked in various sales and leadership roles at DELL Technologies

Marlon van der Meer, founder of BagsID, said: “I am delighted to welcome Dave on board. His leadership skills, understanding of the industry, experience and energy will be instrumental to achieve our ambitious goal of becoming a market leader in AI based baggage processing in the aviation industry.

Dave Bakker said: “I am excited to join the BagsID team and take our revolutionary technology to market and change the way bags are handled within the industry. BagsID’s mission is “better air travel with no-tag bags” which will deliver significant benefits for airlines, ground handlers, airports and most importantly, for passengers. I look forward to working with our global patners to provide these capabilities to the aviation industry”.

With over four billion bags checked in globally every year, baggage handling plays a critical role in the seamless door to door passenger journey and the sustainability drive in aviation. BagsID has developed the first image based bagage recognition solution for the airline industry by means of leveraging computer vision technology, providing valuable insights to airports and airlines to increase their performance and capacity.

About BagsID
BagsID offers baggage recognition and authentication with autonomous categorization, data extraction, data collection and enrichment through a SaaS solution. The solution connects to a global library and has easy-to-integrate user interfaces, management dashboards and interoperable connectivity. These are valuable for airports, integrators, airlines and ground handlers alike. For more information, please visit